Perhaps in the long run, but not soon.
Bitcoin offers some interesting options however it is facing a difficult uphill battle. Primarily its problem is one of exposure. Without government backing or the backing of a major commercial or financial institution there isn't a particularly strong incentive. Admittedly their are some cost savings involved, however there is a decently high barrier to get setup for it and not yet a wealth of consumers using it. Its not yet supported by major financial institutions like credits cards.
It has two particularly strong points. One, its international which gives it use as a cross border currency. Two, the "fad" mindset of internet culture could make it explode down the like. Just like a viral video, all it would take is the right trigger to make it bloom and suddenly it would receive news coverage and more widespread adoption. But unfortunately attempting to foresee what will become viral on the internet is a Fool's game.