A tourism multiplier explains the ripple effect of the tourism business, by relating the way secondary and tertiary industries benefit from the primary tourism industry. For example, if a resort hotel is built and entices many clients from around the globe to book suites and visit that resort, the resort will gain a profit. However, other people will also benefit, such as secondary industries that sell linens to hotels. Tertiary industries, such as shuttle bus services that operate independently and give hotel guests rides to popular areas, such as ski hills or villages, may also benefit from primary tourism.
Cities and countries vie to host the Olympic Games, because they know that the tourism multiplier will ensure that almost every local hotel, restaurant, boutique and chain store will feel the impact of a surge of tourism in the region. In these situations, it's never just hotels and primary tourism providers who benefit - everyone feels the positive energy, and it shows in their bottom lines. For example, even cabbies who work the airport route will see an upswing in business and income when a big event hits town.
Students can study tourism and hospitality at post-secondary learning institutions - hotel management is one popular course that can teach students more about the tourism multiplier. People who run businesses will understand the tourism multiplier in an intuitive way - they will see shifts in their profits as events and happenings in a town, city or village affect normal business patterns.
Tourism is a vibrant industry that can also be adversely affected by outside forces, such as politics, natural disasters, and economic problems (including stock market crashes). Tourism sells the dream of experiencing something new and pleasant in a comfortable way, and people pay lots of money to enjoy new locales.
- Tourism facts
Cities and countries vie to host the Olympic Games, because they know that the tourism multiplier will ensure that almost every local hotel, restaurant, boutique and chain store will feel the impact of a surge of tourism in the region. In these situations, it's never just hotels and primary tourism providers who benefit - everyone feels the positive energy, and it shows in their bottom lines. For example, even cabbies who work the airport route will see an upswing in business and income when a big event hits town.
- How to learn more
Students can study tourism and hospitality at post-secondary learning institutions - hotel management is one popular course that can teach students more about the tourism multiplier. People who run businesses will understand the tourism multiplier in an intuitive way - they will see shifts in their profits as events and happenings in a town, city or village affect normal business patterns.
Tourism is a vibrant industry that can also be adversely affected by outside forces, such as politics, natural disasters, and economic problems (including stock market crashes). Tourism sells the dream of experiencing something new and pleasant in a comfortable way, and people pay lots of money to enjoy new locales.
